LG OLED77B6ELC.AEI 77" B6E OLED AI 4K Smart TV (2026)

77" Self-Lit OLED 4K | Perfect Black | α8 AI Processor 4K Gen3 | Dolby Vision & Dolby Atmos | 120Hz Native & VRR | NVIDIA G-SYNC | AMD FreeSync | webOS 26 | AI Magic Remote

Transform your home entertainment with the LG OLED77B6ELC.AEI 77-inch B6E OLED AI 4K Smart TV.

Part of LG's 2026 OLED television range, this impressive 77-inch television combines self-lit OLED technology, intelligent AI processing and advanced gaming features to deliver an exceptional big-screen experience.

Unlike conventional LED televisions, LG OLED uses individually controlled self-lighting pixels that can switch off completely to produce perfect black.

The result is outstanding contrast, rich colours and impressive detail, whether you're watching a cinematic blockbuster, enjoying live sport or playing your favourite video games.

Powered by the α8 AI Processor 4K Gen3, the LG B6E intelligently optimises picture and sound performance. Its α8 AI Super Upscaling 4K technology also helps improve the appearance of lower-resolution content.

With Dolby Vision, Dolby Atmos, webOS 26, an included AI Magic Remote and advanced 120Hz gaming features, the LG OLED77B6ELC is an excellent choice for premium home entertainment.

Key Features & Benefits

• Massive 77-Inch OLED Display: Immersive home cinema entertainment.

• Self-Lit OLED Pixels: Individually controlled pixels for precise picture quality.

• Perfect Black: Exceptional contrast and deep black levels.

• 4K Ultra HD Resolution: 3840 × 2160 pixels.

• Pixel Dimming: Precise control of individual OLED pixels.

• α8 AI Processor 4K Gen3: Intelligent picture and sound optimisation.

• α8 AI Super Upscaling 4K: Enhances the appearance of lower-resolution content.

• Dynamic Tone Mapping Pro: Helps improve detail in bright and dark scenes.

• Dolby Vision HDR: Dynamic HDR for compatible films and programmes.

• HDR10 & HLG: Additional high dynamic range format support.

• FILMMAKER MODE: Cinema-inspired picture settings.

• 120Hz Native Refresh Rate: Smooth motion for sport and gaming.

• VRR Up to 120Hz: Responsive gaming with compatible hardware.

• NVIDIA G-SYNC Compatible: Helps reduce screen tearing.

• AMD FreeSync Compatible: Smooth gameplay with supported equipment.

• Less Than 0.1ms Response Time: Fast OLED pixel response.

• Dolby Vision Gaming at 4K 120Hz: Premium HDR gaming support.

• Game Optimiser & Dashboard: Convenient access to gaming settings.

• webOS 26 Smart TV: Access compatible streaming apps and entertainment services.

• AI Magic Remote Included: Intuitive navigation and supported voice features.

• Dolby Atmos: Immersive audio format support.

• 20W AI Sound Pro: Virtual 11.1.2-channel audio upmixing.

• WOW Orchestra Compatibility: Enhanced sound with selected LG soundbars.

• Four HDMI Inputs: Connect consoles, media players and soundbars.

• One USB Input: Convenient media connectivity.

• Wi-Fi 5 & Bluetooth 5.3: Wireless connectivity.

• Google Cast & Apple AirPlay: Share compatible content from mobile devices.

• 300 × 200mm VESA Mounting: Compatible with suitable wall brackets.

Stunning 77-Inch OLED Picture Quality

Experience the beauty of OLED on the LG B6E's enormous 77-inch 4K Ultra HD display.

With a resolution of 3840 × 2160 pixels, the television delivers sharp, detailed images for films, documentaries, television programmes, live sport and gaming.

Its self-lit OLED technology provides outstanding contrast and exceptional picture depth, making it a superb choice for a dedicated home cinema or spacious family living room.

Perfect Black with Self-Lit OLED Pixels

One of the LG B6E's standout features is its Perfect Black OLED technology.

Unlike conventional LED televisions that rely on a separate backlight, OLED pixels produce their own light.

Each pixel can switch on, adjust its brightness or switch off completely.

This enables:

• Deep, precise black levels

• Outstanding contrast

• Detailed dark scenes

• Reduced light leakage around bright objects

• Rich, lifelike colours

• Impressive viewing angles

Whether you're watching a dark thriller or a colourful nature documentary, self-lit OLED helps create a captivating picture.

Pixel Dimming for Precise Contrast

The LG OLED77B6ELC uses Pixel Dimming, allowing individual OLED pixels to be controlled independently.

This provides extremely precise control over light and dark areas of the picture.

Bright highlights can appear beside deep black areas without requiring conventional LED backlight zones.

The result is excellent contrast and detailed cinematic imagery.

α8 AI Processor 4K Gen3

At the heart of the LG B6E is the α8 AI Processor 4K Gen3.

This advanced processor analyses content to help optimise picture and sound quality.

Its technologies include:

• α8 AI Super Upscaling 4K: Enhances lower-resolution content.

• AI Picture Pro: Intelligent picture optimisation.

• Dynamic Tone Mapping Pro: Helps preserve detail across bright and dark scenes.

• AI HDR Remastering: Enhances the appearance of supported content.

• AI Sound Pro: Creates a more spacious listening experience.

• AI Object Remastering Pro: Intelligent audio enhancement.

Together, these features help deliver refined entertainment across films, sport, streaming and gaming.

α8 AI Super Upscaling 4K

Not every television programme or film is available in native 4K.

LG's α8 AI Super Upscaling 4K helps improve the appearance of lower-resolution content when displayed on the television's large 77-inch screen.

This is especially useful for television broadcasts, older films and compatible streaming services.

Upscaling improves picture presentation but does not convert the original source into genuine native 4K content.

Dolby Vision, HDR10 & HLG

Enjoy compatible high dynamic range entertainment with support for:

• Dolby Vision

• HDR10

• HLG

Dolby Vision uses dynamic picture information to help optimise compatible films and television programmes.

Combined with OLED's exceptional black levels and precise pixel control, HDR helps deliver rich colours, impressive contrast and detailed cinematic scenes.

FILMMAKER MODE

The LG B6E includes FILMMAKER MODE, designed to display supported films using picture settings that more closely reflect the filmmaker's original creative intent.

It's an excellent choice for movie enthusiasts who prefer natural, cinema-inspired picture quality.

Advanced Gaming – 120Hz Native with VRR Up to 120Hz

The LG OLED77B6ELC is designed for smooth, responsive console and PC gaming.

Its native 120Hz OLED display supports variable refresh rates up to 120Hz with compatible gaming hardware.

Gaming features include:

• 120Hz Native Refresh Rate: Smooth, responsive gameplay.

• VRR Up to 120Hz: Helps reduce screen tearing.

• NVIDIA G-SYNC Compatibility: Smoother gaming with supported NVIDIA hardware.

• AMD FreeSync Compatibility: Smoother gaming with supported AMD hardware.

• Less Than 0.1ms Response Time: Fast OLED pixel response.

• Auto Low Latency Mode (ALLM): Automatically activates a responsive gaming setting when supported.

• Dolby Vision Gaming at 4K 120Hz: Enhanced HDR gaming with compatible equipment.

• Game Optimiser: Convenient access to gaming picture settings.

• Game Dashboard: Adjust supported settings during gameplay.

• HGiG Mode: Helps optimise HDR presentation in compatible games.

All four HDMI inputs support compatible 4K 120Hz gaming, VRR and ALLM features.

Important: The native refresh rate and maximum VRR specification are both 120Hz. This model should not be advertised as a 144Hz or 165Hz television.

OLED Motion for Live Sport

Enjoy fast-moving entertainment with OLED Motion technology.

Combined with the television's fast OLED pixel response and native 120Hz refresh rate, it helps deliver smooth, detailed motion during live sport, action films and gaming.

The expansive 77-inch screen makes it particularly well suited to football, rugby, motorsport and major sporting events.

webOS 26 Smart TV

The LG OLED77B6ELC runs on webOS 26, LG's 2026 Smart TV platform.

Enjoy convenient access to compatible streaming services, entertainment apps and connected-home features.

Smart capabilities include:

• webOS 26 Smart TV interface

• LG AI Magic Remote

• AI Chatbot

• AI Voice ID

• AI Picture and Sound Wizard

• LG Channels

• Google Cast

• Apple AirPlay

• Apple Home compatibility

• LG ThinQ

• Home Hub

• Full web browser

• Multi View

• Always Ready

• LG Gallery+

• LG Shield security features

Popular streaming services may include Netflix, YouTube, Disney+, Prime Video and RTÉ Player, subject to availability in Ireland.

Some services require internet access, an account or a paid subscription.

Included AI Magic Remote

The LG B6E includes an AI Magic Remote, designed to make everyday navigation more convenient.

Its intuitive pointing and scrolling functionality helps you browse menus, select apps and adjust compatible settings.

Voice and AI features offer additional convenience where supported by region, language and internet connectivity.

Dolby Atmos & AI Sound Pro

Enjoy clear, engaging audio with the LG B6E's 20W, 2.0-channel speaker system.

The television supports Dolby Atmos for compatible entertainment.

LG's α8 AI Sound Pro provides virtual 11.1.2-channel upmixing to help create a more spacious listening experience.

Additional audio features include:

• Clear Voice Pro

• AI Object Remastering Pro

• Adaptive Acoustic Tuning

• LG Sound Sync

• Sound Mode Share

• WOW Orchestra compatibility

For a more cinematic listening experience, connect a compatible LG soundbar or home cinema audio system.

WOW Orchestra & LG Soundbar Compatibility

The LG B6E supports WOW Orchestra with selected compatible LG soundbars.

This technology allows the television's built-in speakers and a compatible soundbar to work together for a fuller audio experience.

Compatibility depends on the connected soundbar model.

Google Cast, Apple AirPlay & Wireless Connectivity

Share compatible content from smartphones, tablets and other devices using Google Cast and Apple AirPlay.

The television also supports LG ThinQ and compatible connected-home features.

Wireless connectivity includes:

• Wi-Fi 5

• Bluetooth 5.3

• Google Cast

• Apple AirPlay

• LG ThinQ

A wired Ethernet connection is also available.

Four HDMI Inputs & HDMI eARC

Connect multiple entertainment devices using the LG B6E's versatile connectivity options.

The television includes:

• 4 × HDMI inputs supporting 4K 120Hz gaming features

• HDMI eARC on HDMI 2

• 1 × USB 2.0 input

• Optical digital audio output

• Ethernet / LAN

• Wi-Fi 5

• Bluetooth 5.3

• Terrestrial, cable and satellite tuner connections

• CI slot

Supported HDMI features include 4K 120Hz, VRR, ALLM, QMS and QFT with compatible equipment.

Saorview Compatible for Irish Television

The LG OLED77B6ELC.AEI is listed as Saorview compliant by Irish retailers.

It includes built-in tuner support for:

• DVB-T2 terrestrial television

• DVB-C cable television

• DVB-S2 satellite television

A suitable aerial and adequate signal reception are required for Irish terrestrial television channels.

Elegant OLED Design with Blade Stand

The LG B6E features a sleek, modern OLED design with a stylish two-pole blade stand.

Its slim profile complements contemporary living rooms and dedicated home cinema setups.

The television can also be wall-mounted using a suitable 300 × 200mm VESA bracket, sold separately.

Because of its substantial 77-inch screen, check cabinet dimensions, delivery access and wall-mounting requirements carefully before purchase.

LG OLED77B6ELC.AEI Technical Specifications

Product Dimensions & Weight

Stand Footprint (W × D): 1390 × 268mm

Packaging Dimensions (W × H × D): 1839 × 1130 × 200mm

Packaging Weight: 33.3kg

VESA Wall Mounting: 300 × 200mm

Important: This is a large 77-inch television. Check doorways, staircases, delivery access, TV cabinet width and wall-bracket compatibility before purchase. Two-person handling and suitable installation equipment are recommended.

Energy Efficiency

Refer to the official EU energy label and product information sheet for complete energy information.

What's Included?

• LG OLED77B6ELC.AEI 77" B6E OLED AI 4K Smart TV

• LG AI Magic Remote

• Two-Pole Blade TV Stand

• Stand Assembly Components

• Power Cable

• Manufacturer Documentation

Check the retail packaging for exact supplied accessories and remote-control batteries.

Ideal For

The LG OLED77B6ELC.AEI is ideal for:

• Spacious family living rooms

• Dedicated home cinema rooms

• Big-screen 4K films and streaming

• Dolby Vision home cinema entertainment

• Live sport and major sporting events

• PlayStation and Xbox gaming

• PC gaming with NVIDIA G-SYNC or AMD FreeSync

• Customers seeking exceptional black levels and contrast

• Customers upgrading from conventional LED televisions

• Anyone wanting premium OLED picture quality on a truly large screen

Buy LG OLED77B6ELC.AEI 77" OLED TV in Ireland

Looking for an LG 77-inch OLED Smart TV in Ireland?

The LG OLED77B6ELC.AEI combines self-lit OLED picture quality, perfect black levels, intelligent AI processing and smooth gaming performance in an impressive 77-inch design.

With its α8 AI Processor 4K Gen3, Dolby Vision, Dolby Atmos, webOS 26, NVIDIA G-SYNC compatibility and 120Hz VRR gaming, it's an excellent choice for films, sport, streaming and gaming.

Shop the LG OLED77B6ELC.AEI 77" B6E OLED AI 4K Smart TV at Keans Claremorris and enjoy exceptional big-screen entertainment at home.