LG B6 77" OLED AI 4K HDR Smart TV (2026) | OLED77B6ELC.AEI

Ultra-Large OLED Cinema with AI Precision

Experience true cinematic scale with the LG B6 77" OLED AI 4K HDR Smart TV—engineered for deep contrast, perfect blacks, and intelligent AI-driven picture refinement on a truly immersive large-format display.

OLED Perfection with Infinite Contrast

Self-lit OLED pixels deliver absolute black levels and infinite contrast, allowing every detail—bright highlights, deep shadows, and subtle textures—to appear with striking realism on the expansive 77-inch screen.

AI 4K Picture Intelligence

The advanced AI processor enhances every frame in real time, improving sharpness, colour accuracy, and depth perception. It also upscales lower-resolution content to near-4K clarity for a consistently refined viewing experience.

HDR for Cinematic Impact

HDR technology enhances dynamic range, revealing more detail in both bright and dark areas. Colours appear richer and more natural, creating a lifelike cinematic presentation.

Smarter AI Viewing Experience

Enjoy intuitive entertainment control:

• AI-powered content recommendations
• Voice control for hands-free navigation
• Intelligent scene and image optimisation

OLED Gaming Performance

Built for immersive, responsive gameplay:

• Near-instant pixel response for ultra-smooth motion
• Low input lag for console gaming
• HDR gaming support for vivid visuals

Filmmaker Mode for True Cinema Accuracy

Preserve the creator’s intent with accurate colour grading, original aspect ratios, and minimal processing for a pure cinematic experience.

Sleek Premium OLED Design

The ultra-thin profile and minimalist bezels allow the 77" display to feel almost floating, blending elegance with maximum screen immersion.

Smart TV Platform

Access a full ecosystem of streaming apps, live TV, and personalised recommendations through LG’s intuitive smart interface.

Immersive Audio Enhancement

Advanced audio processing improves clarity, spatial depth, and dialogue focus, delivering a more cinematic sound experience—especially with a compatible sound system.

Designed for Smart Modern Living

• Adaptive brightness and energy optimisation
• Smart home connectivity integration
• AI-enhanced picture refinement across all content

Experience OLED at its most cinematic—ultra-large scale, perfect blacks, and intelligent AI enhancement in stunning 77-inch 4K HDR clarity.