Irish Owned, Irish based

Click & Collect

Installation of Large Appliances

Finance by Humm®

Sony X81K 43" 4K Ultra HD HDR LCD Smart TV | KD43X81KPU

Sony X81K 43" 4K Ultra HD HDR LCD Smart TV | KD43X81KPU
Sony X81K 43" 4K Ultra HD HDR LCD Smart TV | KD43X81KPU


Sony X81K 43" 4K Ultra HD HDR LCD Smart TV | KD43X81KPU

In Stock
€611.10Regular price €899.00 Sale price
Unit price  per 
RRP €899.00
Sony X81K 43" 4K Ultra HD HDR LCD Smart TV | KD43X81KPU
In Stock
Nationwide Delivery Available
Order before 12pm for same day despatch

Product Description


With its top spec smart TV and a picture to match, the Sony BRAVIA X81 is a class winner.

Sony 4K HDR Processor X1 for superb picture control
With Sony’s X1 processor at its heart, this Sony 55 inch TV delivers the very best from 4K HDR images. The processor enhances all aspects of the image, including colour, contrast and clarity, to give optimised depth and realism. Working with the TRILUMINOS PRO display, colours are natural and authentic, helping the TV deliver ‘real world’ colour.

A smoother image with Motionflow XR
Sony’s Motionflow XR tech keeps motion smooth, without looking artificial. Getting the perfect balance between blur-free images and natural movement, Motionflow XR gives a cinematic sense of realism.

X-Balanced speakers for sonic clarity
Designed to enhance both the sound and style of this Sony TV, X-Balanced speakers use a unique design to enhance the clarity of speech and music, whilst keeping the cabinet sleek and slim. For the best in cinema sound, the sound is also compatible with Dolby Atmos audio.

Sound optimisation
The Sony BRAVIA X81KU detects objects within the room and intelligently adapts the sound. Soft furnishings, such as heavy curtains can dull the room’s sound, for example, so the Sony optimises the sound to compensate for this. Just as it does to overcome any obstacles that may be in the way of the TV – such as a coffee table.

Works with BRAVIA CAM*
The optional BRAVIA CAM (extra cost option), is the innovative new camera that does so much more than video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture and sound to suit. It also facilitates the use of gesture control. All this plus it still functions with your TV to make it the ultimate device for video calls.

*Gesture control and auto optimisation function due later in 2022

Google TV**
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

**This Sony BRAVIA TV features the  catch-up TV services

Hands-free voice control your TV
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.

Enjoy the latest smart TV tech, with the Sony BRAVIA X81KU

4K HDR Processor X1

Our powerful processor uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything you watch is closer to 4K quality, full of life-like colour and contrast.

Triluminos Pro

Our TVs with a wide colour gamut and unique TRILUMINOS PRO algorithm can detect colour from saturation, hue and brightness to reproduce natural shades in every detail. You'll enjoy colours that are closer to those seen in the real world.

4K X-Reality Pro

See glorious 4K pictures, rich with real world detail and texture, exclusively powered by our 4K HDR processor X1. Images filmed in 2K and even HD are upscaled close to 4K levels of detail by 4K X-Reality PRO using a unique 4K database.

Motionflow XR

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

Auto Low Latency Mode

With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognises when a console is connected and powered on, and automatically switches to low latency mode. You'll enjoy smoother, more responsive gameplay – vital for fast-moving, high-intensity games.

Auto HDR Tone Mapping

With Auto HDR Tone Mapping the HDR settings will be optimised instantly during your PS5 console’s initial setup. Your PS5 automatically recognises individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes, you’ll see the crucial details and colours in the brightest and darkest parts of the screen.[5]

X-Balanced Speaker

Designed to complement the sound quality and slimness of the TV with its unique new shape, our X-Balanced Speaker drives movies and music with clear sound.

Auto Genre Picture Mode

BRAVIA automatically switches into Game mode to minimise input lag and make the action more responsive. When watching movies on PlayStation5® consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.[6]

Bluetooth Connectivity

Connect Bluetooth compatible devices to your TV for easy wire-free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place - without any disturbances or interruptions.[7]

Ambient Optimization

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

Light Sensor

On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.

Sound Optimisation for Your Room

Sound experience can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.

Works with Bravia Cam

Connect your BRAVIA TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

Google TV

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.[8,9,10]

Hands-Free Voice Search

Find your favourite content faster than ever using the power of your voice, no remote required. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.[11]

Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalised recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started.[9,12]

Works with OK Google

Watch your favourite movies and shows without hunting down the remote. Now you can just use your voice to control your Sony TV through a Google Assistant-enabled device. Just say “Ok Google” to get started.[12,13]

Works with Apple Airplay / Apple Homekit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.[14]

Easy to Wipe

Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe[10,16,17] and keep clean. All buttons are specially coated with antibacterial material.

Chromecast Built-in

Go from your phone, tablet, or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favorite movies, shows, apps, games, and more directly to your TV.[15]

Smart Remote

All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.[10,18]

Flush Surface

As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.

2-Way Multi-Position Stand

A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves.[19]

Living Decor

Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.

Dolby Vision and Dolby Atmos

Enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.[20,21]

Picture (Panel):
  • Backlight Dimming Type: Frame Dimming
  • Display Resolution (H X V, Pixels): 3840 x 2160
  • Display Type: LCD
  • Backlight Type: Direct LED
  • Panel Refresh Rate: 50Hz
Picture (processing):
  • Clarity Enhancement: 4K X-Reality PRO
  • Picture Processor: 4K HDR Processor X1
  • Video Signal Support: HDMI signal :4096x2160p(24,50,60Hz), 3840x2160p(24,25,30,50,60Hz), 1080p(30,50,60Hz), 1080/24p, 1080i(50,60Hz), 720p(30,50,60Hz), 720/24p, 576p, 480p
  • HDR (High Dynamic Range) Compatibility: HDR10,HLG,Dolby Vision
  • Motion Enhancer (Native Hz): Motionflow XR 400/480Hz (Native 50/60Hz), Auto mode
  • Picture Modes: Vivid,Standard,Cinema,Game,Graphics,Photo,Custom,Dolby Vision Bright,Dolby Vision Dark
Sound (Speakers and Amplifier):
  • Audio Power Output: 10W + 10W
  • Speaker Type: Bass Reflex Speaker X-Balanced Speaker
  • Speaker Configuration: Full Range (Bass Reflex) x 2
Sound (Processing):
  • Dolby Audio Format Support: Dolby Audio, Dolby Atmos
  • DTS Audio Format Support: DTS Digital Surround
  • Acoustic Auto Calibration: Room Compensation
  • Camera: BRAVIA CAM (Option
  • Camera Function: Camera apps
  • Auto Low Latency Mode (ALLM): for HDMI3/4
  • HDCP: HDCP2.3(for HDMI 1/2/3/4)
  • IF (Satellite) Connection Input(S): 1(Side)
  • HDMI Audio Return Channel (ARC): eARC/ARC
  • USB Drive Format Support: FAT16/FAT32/exFAT/NTFS
  • Wi-Fi Standard: Wi-Fi Certified 802.11a/b/g/n/ac
  • Features Specified In HDMI2.1: eARC/ALLM
  • Apple Homekit
  • Chromecast Built-In
  • Apple Airplay
  • Composite Video Input(S): 1(Side, Mini jack)
  • Digital Audio Output(S): 1(Side)
  • HDMI Inputs Total: 4(4Side)
  • Ethernet Inputs: 1(Side)
  • RF (Terrestrial/Cable) Connection Input(S): 1(Side)
  • Bluetooth Profile Support: Version 4.2,HID (mouse/keyboard connectivity)/HOGP (Low Energy device connectivity)/SPP(Serial Port Profile)/A2DP (stereo audio) /AVRCP (AV remote control)
  • USB Ports: 2(Side)
  • USB HDD Recording: (1Rec)(Except Italy)
  • WI-FI FREQUENCY: 2.4GHz/5GHz(for Wi-Fi Direct: 2.4GHz Only)
  • Internet Browser: Vewd
  • Electronic Program Guide (EPG)
  • Built-In Mic Switch
  • Application Store: Google Play Store
  • On/Off Timer
  • Closed Captions (Analog/Digital): (Analogue)No
  • On-Board Storage (GB): 16GB
  • Operating System: Android TV
  • Sleep Timer
  • Teletext
  • SMART TV: Google TV
Features for PlayStation 5:
  • Auto HDR Tone Mapping
  • Auto Genre Picture Mode
Power and Energy saving:
  • Screen Size (cm, Measured Diagonally): 108 cm
  • Dynamic Backlight Control:
  • Eco Friendly
  • Power Requirements (Voltage/Frequency): 50 Hz
  • Annual Energy Consumption*: 54 kWh/1000h
  • Mercury Content(Mg): 0.0 mg
  • Power Saving Mode / Back Light Off Mode
  • Power Consumption (In Standby): 0.50 W
  • Power Consumption (Networked Standby Mode) – Terminals: 2.00W(Wi-Fi) / 2.00W(LAN) / 1.0W(Bluetooth)
  • Stand Design: Slim Blade stand
  • Bezel Color: Black
  • Bezel Design: Flush Surface
  • Stand Color: Black dot
  • Remote Control: IR Remote;Standard Remote
Built-in Tuner:
  • Number Of Tuners (Sat): 1
  • Tuner Channel Coverage (Digital Cable): VHF/UHF/cable(Depend on country selection)
  • Number Of Tuners (Terrestrial/Cable): 1(Digital/Analog)
  • Tuner Channel Coverage (Digital Terrestrial): VHF/UHF(Depend on country selection)
  • Tuner Channel Coverage (Digital Sat): Intermediate Frequency 950-2150MHz
  • Tuner Channel Coverage (Analog): 45.25MHz-863.25MHz(Depend on country selection)
  • TV System (Analog): B/G,D/K,I
  • TV System (Digital Sat): DVB-S/S2
  • CI+
  • TV System (Digital Terrestrial): DVB-T/T2
  • TV System (Digital Cable): DVB-C
  • Closed Caption: Subtitle
  • Screen Reader
  • Voice Search: (Voice Search)/(Built-in Mic)
  • Accessibility Shortcut
  • Text Magnification
  • Audio Description (Audio Key)
Dimensions and Weight:
  • Screen Size (Inch, Measured Diagonally): 43"(42.5")
  • Screen Size (cm, Measured Diagonally): 108 cm
  • Stand Width (Standard Position): Approx. 66.5 cm
  • Vesa Hole Pitch(W X H): 20.0 x 20.0 cm
  • AC Power Cord
  • Batteries
  • Remote Control
  • Table Top Stand
  • Voice Remote Control
  • Optional Accessories: Camera Unit(CMU-BC1);Wallmount Bracket (SU-WL450(Terminal access limitation))Depends on country selection
Product Features:
  • Sensor: Light
  • Colour Enhancement:  Triluminos pro
  • Contrast Enhancement: Object-based HDR remaster
  • Voice Search: (Voice Search)/(Built-in Mic)
  • Auto calibration with calman