{"product_id":"lg-b6-77-oled-ai-4k-hdr-smart-tv-2026-oled77b6elc-aei","title":"LG B6 77\" OLED AI 4K HDR Smart TV 2026| OLED77B6ELC.AEI","description":"\u003ch1 data-section-id=\"og3hyn\" data-start=\"0\" data-end=\"64\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2\" data-end=\"64\"\u003eLG B6 77\" OLED AI 4K HDR Smart TV (2026) | OLED77B6ELC.AEI\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2 data-section-id=\"m23hrs\" data-start=\"66\" data-end=\"114\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"69\" data-end=\"114\"\u003eUltra-Large OLED Cinema with AI Precision\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"116\" data-end=\"324\"\u003eExperience true cinematic scale with the LG B6 77\" OLED AI 4K HDR Smart TV—engineered for deep contrast, perfect blacks, and intelligent AI-driven picture refinement on a truly immersive large-format display.\u003c\/p\u003e\n\u003chr data-start=\"326\" data-end=\"329\"\u003e\n\u003ch2 data-section-id=\"h5t6hu\" data-start=\"331\" data-end=\"376\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"334\" data-end=\"376\"\u003eOLED Perfection with Infinite Contrast\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"377\" data-end=\"590\"\u003eSelf-lit OLED pixels deliver absolute black levels and infinite contrast, allowing every detail—bright highlights, deep shadows, and subtle textures—to appear with striking realism on the expansive 77-inch screen.\u003c\/p\u003e\n\u003chr data-start=\"592\" data-end=\"595\"\u003e\n\u003ch2 data-section-id=\"1k85uzv\" data-start=\"597\" data-end=\"630\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"600\" data-end=\"630\"\u003eAI 4K Picture Intelligence\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"631\" data-end=\"859\"\u003eThe advanced AI processor enhances every frame in real time, improving sharpness, colour accuracy, and depth perception. It also upscales lower-resolution content to near-4K clarity for a consistently refined viewing experience.\u003c\/p\u003e\n\u003chr data-start=\"861\" data-end=\"864\"\u003e\n\u003ch2 data-section-id=\"1dhnnqp\" data-start=\"866\" data-end=\"897\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"869\" data-end=\"897\"\u003eHDR for Cinematic Impact\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"898\" data-end=\"1073\"\u003eHDR technology enhances dynamic range, revealing more detail in both bright and dark areas. Colours appear richer and more natural, creating a lifelike cinematic presentation.\u003c\/p\u003e\n\u003chr data-start=\"1075\" data-end=\"1078\"\u003e\n\u003ch2 data-section-id=\"96h3hs\" data-start=\"1080\" data-end=\"1116\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1083\" data-end=\"1116\"\u003eSmarter AI Viewing Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1117\" data-end=\"1155\"\u003eEnjoy intuitive entertainment control:\u003c\/p\u003e\n\u003cul data-start=\"1156\" data-end=\"1283\"\u003e\n\u003cli data-section-id=\"bjbwg0\" data-start=\"1156\" data-end=\"1194\"\u003eAI-powered content recommendations\u003c\/li\u003e\n\u003cli data-section-id=\"19mvbfl\" data-start=\"1195\" data-end=\"1238\"\u003eVoice control for hands-free navigation\u003c\/li\u003e\n\u003cli data-section-id=\"1lbaes5\" data-start=\"1239\" data-end=\"1283\"\u003eIntelligent scene and image optimisation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1285\" data-end=\"1288\"\u003e\n\u003ch2 data-section-id=\"144j79w\" data-start=\"1290\" data-end=\"1320\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1293\" data-end=\"1320\"\u003eOLED Gaming Performance\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1321\" data-end=\"1362\"\u003eBuilt for immersive, responsive gameplay:\u003c\/p\u003e\n\u003cul data-start=\"1363\" data-end=\"1496\"\u003e\n\u003cli data-section-id=\"17rhfyx\" data-start=\"1363\" data-end=\"1418\"\u003eNear-instant pixel response for ultra-smooth motion\u003c\/li\u003e\n\u003cli data-section-id=\"es4phj\" data-start=\"1419\" data-end=\"1455\"\u003eLow input lag for console gaming\u003c\/li\u003e\n\u003cli data-section-id=\"x6cuyy\" data-start=\"1456\" data-end=\"1496\"\u003eHDR gaming support for vivid visuals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1498\" data-end=\"1501\"\u003e\n\u003ch2 data-section-id=\"1vgnb1h\" data-start=\"1503\" data-end=\"1549\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1506\" data-end=\"1549\"\u003eFilmmaker Mode for True Cinema Accuracy\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1550\" data-end=\"1689\"\u003ePreserve the creator’s intent with accurate colour grading, original aspect ratios, and minimal processing for a pure cinematic experience.\u003c\/p\u003e\n\u003chr data-start=\"1691\" data-end=\"1694\"\u003e\n\u003ch2 data-section-id=\"k80sqi\" data-start=\"1696\" data-end=\"1728\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1699\" data-end=\"1728\"\u003eSleek Premium OLED Design\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1729\" data-end=\"1869\"\u003eThe ultra-thin profile and minimalist bezels allow the 77\" display to feel almost floating, blending elegance with maximum screen immersion.\u003c\/p\u003e\n\u003chr data-start=\"1871\" data-end=\"1874\"\u003e\n\u003ch2 data-section-id=\"szxrxd\" data-start=\"1876\" data-end=\"1900\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1879\" data-end=\"1900\"\u003eSmart TV Platform\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1901\" data-end=\"2025\"\u003eAccess a full ecosystem of streaming apps, live TV, and personalised recommendations through LG’s intuitive smart interface.\u003c\/p\u003e\n\u003chr data-start=\"2027\" data-end=\"2030\"\u003e\n\u003ch2 data-section-id=\"k8d0nw\" data-start=\"2032\" data-end=\"2066\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2035\" data-end=\"2066\"\u003eImmersive Audio Enhancement\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2067\" data-end=\"2233\"\u003eAdvanced audio processing improves clarity, spatial depth, and dialogue focus, delivering a more cinematic sound experience—especially with a compatible sound system.\u003c\/p\u003e\n\u003chr data-start=\"2235\" data-end=\"2238\"\u003e\n\u003ch2 data-section-id=\"1gg9cgo\" data-start=\"2240\" data-end=\"2279\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2243\" data-end=\"2279\"\u003eDesigned for Smart Modern Living\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-start=\"2280\" data-end=\"2421\"\u003e\n\u003cli data-section-id=\"1nmm3oa\" data-start=\"2280\" data-end=\"2327\"\u003eAdaptive brightness and energy optimisation\u003c\/li\u003e\n\u003cli data-section-id=\"10ei5c5\" data-start=\"2328\" data-end=\"2367\"\u003eSmart home connectivity integration\u003c\/li\u003e\n\u003cli data-section-id=\"9w3i61\" data-start=\"2368\" data-end=\"2421\"\u003eAI-enhanced picture refinement across all content\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2423\" data-end=\"2426\"\u003e\n\u003ch3 data-section-id=\"t9eka5\" data-start=\"2428\" data-end=\"2575\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2432\" data-end=\"2575\" data-is-last-node=\"\"\u003eExperience OLED at its most cinematic—ultra-large scale, perfect blacks, and intelligent AI enhancement in stunning 77-inch 4K HDR clarity.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":55945621700948,"sku":"OLED77B6ELC.AEI","price":3699.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0046\/5587\/4082\/files\/LG_B6_77_OLED_AI_4K_HDR_Smart_TV_2026_OLED77B6ELC.AEI_Keans_Claremorris.avif?v=1779812005","url":"https:\/\/www.keanscm.ie\/products\/lg-b6-77-oled-ai-4k-hdr-smart-tv-2026-oled77b6elc-aei","provider":"KeansClaremorris","version":"1.0","type":"link"}